Categories
Pandemic Virus

Quarantini

Two years of lockdown is a long time, especially for those who enjoy life’s little pleasures. Bars and pubs were closed during the pandemic because they were deemed non-essential businesses. So what’s a chap to do with a hankering for an adult beverage?

Enter the Quarantini. The Macmillan dictionary defines this as “a cocktail drunk while socially distancing.” An interesting factoid is that quarantini is not a new term. The above source mentions that “the word itself made its first appearance 15 years ago, in an episode of US medical comedy series Scrubs. Character Danni Sullivan asks ‘Quarantinis anyone?’ during lockdown of the intensive care unit because of a potential SARS threat.”

Some of the earliest quarantini recipes were published at the beginning of lockdown. An article named “10 ‘Quarantinis’ to Drink While Social Distancing” appeared in Town and Country magazine on March 23, 2020. Columnist Lauren Hubbard writes: “We may not be able to head to our favorite bars for a drink these days, but social distancing doesn’t mean we have to give up on a top-notch cocktail hour. In the name of making your solo cocktail session special, we’ve rounded up some of the tastiest (and easiest) “quarantinis” to enjoy while standing at least six feet away from other people.

For a health, immunity-boosting cocktail that only takes 5 minutes to prepare, look no further than the Lemon Martini Quarantini. This may be one of the earliest coronvirus pandemic recipes published and appears in a post for the The Novice Chef Blog on March 13, 2020. Author Jessica Segarra touts the exciting benefits of this drink: “The alcohol kills the germs. The local honey and lemon boosts your immunity. And the optional added pack of emergency vitamin c – that can also be used to rim the glass – is just an added bonus!

On April 17, 2020, YouTube channel Tasty featured a Quarantini Challenge during their virtual happy hour. Contestants had to make their own unique quarantini using 5 ingredients in their fridge and pantry. Ice did not count.

Quarantini Challenge

Social Media Trends as of April 24, 2022

Facebook #quarantini: 21,000 people are posting about this
Instagram #quarantini: 110,061 posts as of April 24, 2022
TikTok #quarantini: 36 million views
YouTube #quarantini: 288 videos; 122 channels

Google Trends: quarantini reached its peak in April 2020.

quarantini search term

Sources:

designergraphic84. “Quarantini bar sign.” Shutterstock.com. Standard License. Royalty-free stock vector ID: 1709264158.

Hubbard, Lauren. “10 “Quarantinis” to Drink While Social Distancing.” Town and Country Magazine. March 23, 2020. URL: https://www.townandcountrymag.com/leisure/drinks/g31900654/quarantini-cocktail-recipes/.

“Quarantini”. Macmillan Dictionary. 27 March 2020. URL: https://www.macmillandictionary.com/us/dictionary/american/quarantini.

“Quarantini Challenge 4 Ways • Tasty.” YouTube. April 17, 2020. URL: https://www.youtube.com/watch?v=iFAF2RojfQg.

Segarra, Jessica. “Quarantini Cocktail.” The Novice Chef Blog. March 13, 2020. https://thenovicechefblog.com/quarantini/.

Categories
Pandemic Pandemic Art Virus

Lockdown

Who of us is not familiar with the term “lockdown,” that isolating experience shared across the globe by billions of people? The term came into common usage early in 2020 as governments around the world instituted tough measures to prevent the spread of Covid-19.

Shutterstock: Fiza Studio

Lockdown became the “2020 Word of the Year” according to Collins Dictionary. An article for BBC News states that “lexicographers registered more than 250,000 usages of “lockdown” during 2020, up from just 4,000 last year.”

In a November 11, 2020 blog post, the Collins Dictionary says: “So what about the word of the year itself? “Lockdown”, with its heavy, clunking syllables and heavier associations, is the condition we’ve most dreaded in 2020 – a state of national stasis, where almost everything that constitutes normal public life is suspended. Under lockdown, our waking hours get a lot smaller. We return to a simpler state – which some have, in fact appreciated – but it’s a far more restricted one. We see few people, and fewer places. We’re quite literally housebound. It’s not a shock to remember, then, that lockdown was originally a piece of prison vocabulary: it’s when inmates are confined to their cells because of some disturbance on the wing. 2020 is year that the meaning of the word shifted irrevocably: in most people’s minds, lockdown is now a public health measure – its use having increased exponentially since 2019.

So, what did people do during lockdown? Some teenagers got together and created an event series called Lockdown “that follows a group of bored quarantined teens working together online to solve a mystery involving one of their neighbors – a mystery which ultimately places them all in danger.


The author of this blog built a gym in his basement and made a vegetable plot in his garden. Others got creative and started blogging about their experiences during lockdown. A September 20, 2020 article for the New York Times reports on one 86 year old woman who started a blog: “Not long after the coronavirus sent her country into lockdown and brought an abrupt end to life as she’d known it, Hazell Jacobs, 86, awoke in her south London home ready to start something new. She opened a closet and began pulling out a collection of scarves – hundreds of them, gathered over decades of travels around the world. There were countless memories stitched into their hems, each silky expanse a story waiting to be told. Ms. Jacobs sat down, and began to write what soon became Scarf Aid, a blog Ms. Jacobs has faithfully maintained…soon the emails and comments began to come in from fans around the world…Some of her closest friends were struggling under the weight of isolation. ‘I’m used to supporting others,’ she said. ‘So I thought, that’ll be my role, to cheer people up,’ noting that a lot her friends have felt very down” (Purtill).

Social Media Trends as of May 17, 2022

Facebook #lockdown: 4,700,000 million people are posting about this
Instagram #lockdown: 21,126,508 posts
TikTok #lockdown: 44.3 billion views
YouTube #lockdown: 1,100,000 videos and 311,000 channels

Google Trends: Lockdown is not a new word but its meaning changed during the pandemic. It registered as a small blip during the week of March 1, 2020 and within two weeks it reached its peak before tailing off that summer as much of the world was under lockdown and knew what the new definition of the word meant. Even though it was voted “2020 Word of the Year”, it’s certainly not a cause for celebration as it affected everyone, in different ways, from how we worked, attended school and socialized.

lockdown search term

Sources:

“Covid-19: ‘Lockdown’ declared Collins Dictionary word of the year.” BBC News. 10 November 2020. URL: https://www.bbc.com/news/uk-54878910.

Fisa Studio. “coronavirus lockdown symbol. Coronavirus pandemic puts countries on lockdown. Stop Covid-19. Isolated Vector Icon.” Shutterstock.com. Standard License. Royalty-free stock vector ID: 1675752562.

“Lockdown.” YouTube Originals For Kids and Family. YouTube. November 19, 2020. URL: https://www.youtube.com/playlist?list=PLUxtB8Ph9xFROkedqxUc9g_CxrxmRFzuB.

Purtill, Corinne. “In Lockdown, an 86-Year-Old Blogger Finds an Audience and a New Purpose.” The New York Times. September 27, 2020. URL: https://www.nytimes.com/2020/09/27/us/lockdown-blogger-finds-an-audience-covid-quarantine-scarf-aid.html.

“Word of the Year 2020 Blog.” Collins Dictionary.com. 10 November 2020. URL: https://blog.collinsdictionary.com/language-lovers/the-year-of-lockdown/.

Categories
Pandemic Virus

“Stay home, save lives”

The phrase “Stay home, save lives” started to enter public consciousness by the end of March 2020 when the pandemic was in full swing and state and local governments mandated lockdowns, stay-at-home orders and quarantine measures to stop the spread of Covid-19 and keep people safe.

The earliest mention of the phrase I could find was a March 30, 2020 article written by Natalie Daher for the website NowThisNews.com. She writes: “In a bleak 30-second video, a government-led public health campaign in Oregon lays out the stark facts of the coronavirus pandemic, while making a blanket advisory for residents to stay home: ‘Don’t accidentally kill someone.’ The public service announcement is part of a wider campaign called “Stay Home, Save Lives,” as confirmed coronavirus cases in the U.S. skyrocket, with hot spots in the Pacific Northwest, New York State, and Louisiana.

During the opening months of the pandemic, a number of people got creative in their efforts to encourage others to “stay home.” One website contained instructions on how to add a “stay home” photo frame to your Facebook profile picture to support “the fight against Covid-19” (Shaul). Badges, T-shirts and stickers started to appear with variations of the “Stay home” slogan.

Facebook photo frame

There were those who could not “stay home” to save lives because they were out saving other lives. These were the front-line doctors and nurses of hospitals and other medical facilities who were saving the lives of patients diagnosed with Covid-19. There were those working in supermarkets and other retail stores who provided us with groceries and essentials during lockdown. Let’s not forget the utility workers and truckers too.

Social Media Trends as of May 16, 2022

Facebook #stayhomesavelives: 350,000 people are posting about this
Instagram #stayhomesavelives: 787,735 posts
TikTok #stayhomesavelives: 165.7 million views
YouTube #stayhomesavelives: 7,400 videos and 3,100 channels

Google Trends: stay home save lives appeared during the week of March 15, 2020 when the pandemic reached the United States and state governments were launching media campaigns to encourage residents to stay home. The popularity of the term waned in the following weeks as the message sunk in.

“stay home save lives” search term

Sources:

Daher, Natalie. “You Have To See This State’s Gripping Coronavirus PSA.” NowThisNews. Group Nine Media. March 30, 2020. URL: https://nowthisnews.com/news/oregon-coronavirus-psa-urges-residents-to-stay-home-save-lives.

Hendydraw. “I can’t stay home. I’m a nurse” short design. BuyTShirtDesigns.net. April 4, 2020. URL: https://www.buytshirtdesigns.net/t-shirt-design/i-cant-stay-home-im-a-nurse-shirt-design-png-buy-t-shirt-design-artwork/.

Shaul, Brandy. “Facebook: Here’s How to Add a Stay Home Frame to Your Profile Picture.” Adweek.com. May 4, 2020. URL: https://www.adweek.com/performance-marketing/facebook-heres-how-to-add-a-stay-home-frame-to-your-profile-picture/.