The phrase “Stay home, save lives” started to enter public consciousness by the end of March 2020 when the pandemic was in full swing and state and local governments mandated lockdowns, stay-at-home orders and quarantine measures to stop the spread of Covid-19 and keep people safe.
The earliest mention of the phrase I could find was a March 30, 2020 article written by Natalie Daher for the website NowThisNews.com. She writes: “In a bleak 30-second video, a government-led public health campaign in Oregon lays out the stark facts of the coronavirus pandemic, while making a blanket advisory for residents to stay home: ‘Don’t accidentally kill someone.’ The public service announcement is part of a wider campaign called “Stay Home, Save Lives,” as confirmed coronavirus cases in the U.S. skyrocket, with hot spots in the Pacific Northwest, New York State, and Louisiana.“
During the opening months of the pandemic, a number of people got creative in their efforts to encourage others to “stay home.” One website contained instructions on how to add a “stay home” photo frame to your Facebook profile picture to support “the fight against Covid-19” (Shaul). Badges, T-shirts and stickers started to appear with variations of the “Stay home” slogan.
There were those who could not “stay home” to save lives because they were out saving other lives. These were the front-line doctors and nurses of hospitals and other medical facilities who were saving the lives of patients diagnosed with Covid-19. There were those working in supermarkets and other retail stores who provided us with groceries and essentials during lockdown. Let’s not forget the utility workers and truckers too.
Social Media Trends as of May 16, 2022
Facebook #stayhomesavelives: 350,000 people are posting about this
Instagram #stayhomesavelives: 787,735 posts
TikTok #stayhomesavelives: 165.7 million views
YouTube #stayhomesavelives: 7,400 videos and 3,100 channels
Google Trends: stay home save lives appeared during the week of March 15, 2020 when the pandemic reached the United States and state governments were launching media campaigns to encourage residents to stay home. The popularity of the term waned in the following weeks as the message sunk in.
Sources:
Daher, Natalie. “You Have To See This State’s Gripping Coronavirus PSA.” NowThisNews. Group Nine Media. March 30, 2020. URL: https://nowthisnews.com/news/oregon-coronavirus-psa-urges-residents-to-stay-home-save-lives.
Hendydraw. “I can’t stay home. I’m a nurse” short design. BuyTShirtDesigns.net. April 4, 2020. URL: https://www.buytshirtdesigns.net/t-shirt-design/i-cant-stay-home-im-a-nurse-shirt-design-png-buy-t-shirt-design-artwork/.
Shaul, Brandy. “Facebook: Here’s How to Add a Stay Home Frame to Your Profile Picture.” Adweek.com. May 4, 2020. URL: https://www.adweek.com/performance-marketing/facebook-heres-how-to-add-a-stay-home-frame-to-your-profile-picture/.
One reply on ““Stay home, save lives””
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