To encourage take up of the Covid vaccines, governments and other health agencies produced stickers saying “I’ve got my Covid Vaccine” and variations of tit which were given to people who got vaccinated. Some created Facebook photo frames advocating support for the vaccination effort. Wearing the sticker and/or updating one’s Facebook photo frame can influence others to make the choice to get vaccinated.
In an article for USA Today, tech reporter Jessica Guynn writes: “Facebook is rolling out ‘I got my COVID-19 vaccine‘ profile frames. The frames, which come in English and Spanish, were created with the Department of Health and Human Services and the Centers for Disease Control and Prevention (CDC)…Facebook will show you a summary in News Feed of how many people in your social circle or that you follow are using the frames. The increased peer pressure from the world’s largest social network comes as worries grow that not enough people want to get vaccinated even as more contagious COVID-19 variants spread” (Guynn). Featured below are a few stickers advocating vaccination.
Social Media Trends as of May 10, 2022
Facebook #igotmycovidvaccine: people are posting about this
TikTok #igotmycovidvaccine: 56,300 views
YouTube #igotmycovidvaccine: Less than 100 videos and channels
Google Trends: The phrase “I got my Covid vaccine” peaked the week of April 25, 2021 which coincides with the Federal, state and local government mass vaccination campaigns.
Sources:
Guynn, Jessica. “How to add ‘I got my COVID vaccine’ frame to your Facebook profile.” USA Today. April 1, 2021. URL: https://www.usatoday.com/story/tech/2021/04/01/facebook-covid-vaccine-profile-frames/4829274001/.
“I’ll get my Covid vaccine” sticker. UK Government: Department of Health and Social Care. 19 February 2001. URL: https://www.gov.uk/government/news/new-campaign-to-support-vaccine-roll-out-backed-by-social-media-companies-and-british-institutions.
“I got vaccinated!” sticker. New York State Department of Health. URL: https://covid19vaccine.health.ny.gov/education.
“I’ve got my Covid vaccine” sticker. Massachusetts Department of Public Health. URL: https://massclearinghouse.ehs.state.ma.us/mm5/graphics/00000001/1/IM248_540x545.png.
“I’ve had my Covid vaccine” Facebook photo frame. National Health Service. 19 February 2001. URL: https://www.facebook.com/story.php?story_fbid=10159236232656543&id=310316436542&_rdr.