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Pandemic Virus

Flatten the Curve

During the outbreak of Covid-19, authorities developed national strategies to “flatten the curve” as a way to slow down the spread of Covid-19 using social distancing, wearing masks and washing hands.

The term began to appear online from March 2020. An article written for Statnews.com reports that “for many countries staring down fast-rising coronavirus case counts, the race is on to “flatten the curve.” The United States and other countries, experts say, are likely to be hit by tsunamis of Covid-19 cases in the coming weeks without aggressive public health responses. But by taking certain steps — canceling large public gatherings, for instance, and encouraging some people to restrict their contact with others — governments have a shot at stamping out new chains of transmission, while also trying to mitigate the damage of the spread that isn’t under control” (Branswell).

The epidemic curve is a visual representation of the number of infected persons requiring medical care over time. Health care systems, such as the UK’s National Health Service, can be overloaded if too many infected people seek services at the same time. This results in overcrowding and lack of patient care, and in some instances, health care rationing.

An animated graphic showing how the epidemic curve can be flattened to reduce healthcare capacity using masks, hand washing and social distancing

Social Media Trends as of May 9, 2022

Facebook #flattenthecurve: 617,000 people are posting about this
Instagram #flattenthecurve: 1,620,002 posts
TikTok #flattenthecurve: 149.1 million views
YouTube #flattenthecurve: 12,000 videos; 4,600 channels

Google Trends: flatten the curve peaked during the week of March 15, 2020 which coincides with the outbreak of Covid-19 when governments were quick to institute measures for reducing the spread of the infection.

Flatten the curve search term

Sources:

Branswell, Helen. “Why ‘flattening the curve’ may be the world’s best bet to slow the coronavirus.” Statnews.com. March 11, 2020. URL: https://www.statnews.com/2020/03/11/flattening-curve-coronavirus/.

RCraig09. “Flatten the curve” animated GIF. Wikipedia. April 3, 2020. URL https://en.wikipedia.org/wiki/Flattening_the_curve#/media/File:20200403_Flatten_the_curve_animated_GIF.gif.

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